I’m excited to share my latest project: The Pact, a new blog series focused on my 12-year journey in music PR and the intersections of identity, representation, and creativity. Unlike black radical, which centres on artistic practice, The Pact dives into the professional side of the music industry, with features from Black music executives, industry insiders, advocates for change, as well as true allies.
At its core, The Pact fosters honest conversations around diversity, mentorship, and intentionality - especially in alternative music spaces. I'll share insights from my experiences working with incredible artists and advocating for underrepresented Black voices. Additionally, I’ll blend personal reflections with professional insights to create a dialogue that is both authentic and actionable.
Expect candid reflections, interviews with like-minded peers, and practical advice for navigating the creative industries with purpose. Together, we’ll see how industry people celebrate triumphs, learn from challenges, and inspire meaningful change.
Read my first entry below to learn more about my journey and vision for The Pact.
If it resonates with you, please subscribe on my website to stay connected with future instalments. I already have another post called “Gig-Going as Identity: The Power of Presence in Live Music Spaces” where I ruminate on what taking up physical space as a Black person in alternative music means. I’m so excited for you read the read upcoming, scheduled interviews.
(p.s. you can also find more information about my professional work and services.)
Thank you!
Mx
12 Years, Countless Emails, and Lots of Change: Welcome to The Pact.
Working in the music industry for over 12 years has been an incredible journey filled with pivotal moments, invaluable lessons, and deep self-discovery. I started my career in 2013 as a full-time music publicist, first with independent labels at Secretly Group and later transitioning into agency work at Satellite 414. These experiences not only shaped my professional life but also ignited a passion for creating lasting change in the industry. Now, as a freelancer, educator, and advocate, I’m taking a moment to reflect on my path and share my vision for the future—both mine and this blog.
One of the most significant aspects of my journey has been confronting the lack of representation in the music industry—especially for Black women in the independent and alternative spaces. In those early years, I could count on two hands the number of Black women I encountered in similar roles. This stark reality often felt isolating, but instead of succumbing to imposter syndrome, I chose to lean into this underrepresentation and conversation. I reframed it as an opportunity to create a niche, amplify overlooked voices, and build a platform for others like me.
l-r kara jackson for mojo, jamila woods for goldflakepaint, the black curriculum for the voice
This ethos is deeply embedded in my work today. My freelance roster is carefully curated, featuring primarily Black artists in alternative genres, with an additional emphasis on supporting women of all races. Currently, my roster includes inspiring artists such as The Black Curriculum and Sultana Isham, alongside others who share the vision of redefining boundaries in music and entertainment. These choices are intentional, driven by a desire to challenge the status quo and carve out space in an industry that often overlooks marginalised voices. My earlier work with artists like The War on Drugs, Bon Iver, Japanese Breakfast, Jamila Woods, Whitney, and Preoccupations also laid the overall professional foundation for my belief in transformative artistry…
